Chapter 07 / 8 min
The free pilot that is not free
Trading two weeks of work for access, proof and a case study, with the price stated up front.
Free work has a bad reputation because most people do it badly: no scope, no end date, no agreement about what happens next. Structured properly, a pilot is the fastest way to turn a stranger into a paying client, because it removes the only real objection they have, which is that you have never done this before.
What you are actually trading
The rest of the book
Chapters 1 and 2 are open. Put in an email for the other eight.
Free, all of it, straight away in this reader. No card and no upsell wall halfway through.