In production
Watch me build an AI business from scratch
20 modules, screen recorded, from an empty screen to paying clients. The lead list, the emails, the calls, the build, the close. Including the parts that do not work.
The difference
Not a course about business. A recording of one being built.
Every other course
You should use LinkedIn to find prospects. Here is a slide about the importance of targeting.
This one
I am opening Sales Navigator. This is the filter. This is why I am excluding these. Here are the 40 that survived, and here is the message going to them.
Curriculum
20 modules, in the order it actually happened.
Finding the market
From an empty screen to a list of businesses and a booked call.
- 01Choosing the marketScoring three real markets live and committing to one on camera.
- 02Finding the businessesBuilding the source list from maps, registers and job boards.
- 03Building the lead list200 rows assembled and enriched, including the parts I get wrong.
- 04Writing the outreachWriting the first sequence, then rewriting it after the replies.
- 05Sending and booking callsReal sends, real replies, real rejections, and the first booking.
Finding the problem
Real conversations with real owners, and how the offer falls out of them.
- 06Running discovery callsRecorded calls with owners, with my notes on screen as they happen.
- 07Spotting the repeating problemReviewing eight conversations and finding the complaint that repeats.
- 08Choosing the opportunityScoring every problem heard and defending the choice out loud.
Building and proving
The build, unedited, including what breaks.
- 09Building the first solutionThe manual version first, then the automation, step by step.
- 10Running the free pilotThe pilot proposal, the setup call, and the first week of running it.
- 11Creating the offerTurning the pilot result into one sentence and one price.
- 12Pricing itThe arithmetic on screen, and the number I decide to say out loud.
Getting paid
The close, the delivery and the proof that makes the next one easier.
- 13Closing the first clientThe decision call, the silence after the price, and the yes.
- 14Delivering properlyOnboarding, access, monitoring, and the first thing that breaks.
- 15Getting the testimonialAsking for it, drafting it for them, and turning it into a case study.
Making it repeat
Client one to a business that runs on a schedule.
- 16Productizing the serviceTurning the build into a template and the install into a checklist.
- 17Automating salesThe weekly pipeline: list, send, follow up, call, close.
- 18Automating fulfilmentMonitoring, runbooks and the client report that sends itself.
- 19Scaling to €3k a monthClient two and three, the price rise, and the first hire.
- 20Scaling to €10k a monthThe numbers, the constraints, and the exit conditions for the job.
Questions
What people ask
When does it open?
When the build it documents is finished. It is being recorded as the business is built, not scripted afterwards, so the release date follows the work rather than a launch calendar.
Why is this not just theory?
Because every module has something on screen. Real lead lists, real emails being sent, real calls with real owners, real builds that break. Where a lesson would only be an explanation, it is not in the course.
Do I need the Kit as well?
No. The course includes the templates it uses. The Kit exists for people who want the assets without the twelve hours of video.
What if the business in the course fails?
Then that is what gets published, with the reasons. A recording of an attempt that did not work is more useful than a summary of one that did.
Get it the day it opens
The list gets first access and the lowest price it will ever have.