Chapter 04 / 10 min
Twenty conversations with business owners
How to get people to talk to you, what to ask, and the discipline of not pitching.
This is the chapter people skip, and skipping it is why their business does not exist a year later. Everything you sell for the next ninety days comes out of these conversations. Twenty is the number. It is enough to hear the same complaint three times, which is the moment you have a product.
How to get the meeting
The rest of the book
Chapters 1 and 2 are open. Put in an email for the other eight.
Free, all of it, straight away in this reader. No card and no upsell wall halfway through.